About Moshivo
Built to turn conversations into revenue.
Moshivo was created around a simple belief:
technology only matters when it creates real business impact.
AI is becoming accessible to everyone. The challenge is no longer getting access to powerful tools. It is making them useful, adopted, measurable and connected to the way a business actually operates.
That is the idea behind Moshivo.
We are building a vertical platform for premium clinics, combining software with an assisted model for businesses that want help deploying, configuring and optimizing it.
Built from two different perspectives
Moshivo combines deep software and product experience with hands-on experience in healthcare operations, customer relationships and international business.
Sebastien De Luca
Founder · Product & Technology
Sebastien has spent more than 20 years building software, digital products and businesses.
His background spans software engineering, product strategy, automation and SaaS. Before Moshivo, he built and operated B2B software products used internationally, including a bootstrapped Atlassian Marketplace company serving more than 500 active B2B customers before being acquired in 2022.
He also co-founded De Luca Real Estate in Dubai, a boutique firm advising Latin American investors on off-plan property, where he leads the digital infrastructure, client acquisition strategy and brand positioning behind more than 200 million AED in property sales.
At Moshivo, he leads product strategy, engineering, AI, automation and the systems behind the platform.
Khaldia De Luca Kabrae-Adjouz
Co-Founder · Market & Customer Operations
Khaldia brings a background spanning healthcare operations, leadership, customer experience and international business development.
She spent more than a decade working in healthcare in Switzerland, including managing medical and social-care operations serving more than 2,000 patients and 170 employees.
She also worked on the customer, marketing and commercial side of a B2B SaaS company serving more than 500 international customers, before co-founding De Luca Real Estate in Dubai, where as CEO she leads client relationships, business development and partnerships across Latin America.
At Moshivo, her focus is the clinic: how teams operate, where commercial friction appears, how technology is adopted and how that translates into measurable results.
Technology, backed by people
Moshivo is supported by a growing network of specialists and delivery partners who help turn the platform into a system that works in practice for each clinic.
How Moshivo took shape
The company is established in Delaware.
The company is created as a base for building software businesses around automation, AI and scalable digital operations.
Moshivo takes shape.
The product focus narrows around premium clinics and the commercial journey surrounding acquisition, conversion and retention.
Moshivo becomes The Conversion Desk.
The positioning, product and delivery model come together around one vertical and one clear business objective.
Building the product and the deployment model.
Moshivo can be used as self-service software or deployed with hands-on support through an assisted model.
Built across markets
Our perspective has been shaped across Europe, the Middle East, Latin America and Asia.
Healthcare operations in Switzerland.
Software and SaaS businesses built internationally.
Customer acquisition and relationship management in Dubai and Latin America.
Product development and market expansion in Asia.
Those experiences shaped how we think about technology:
the tool matters, but execution matters more.
What we are building
Moshivo is not trying to be everything for every business.
We are building for one vertical, with the goal of understanding that vertical deeply enough to create a product that is genuinely useful in the real world.
Software when clients want autonomy.
Hands-on deployment and optimization when they want support.
One product. One vertical. One objective.
turn more conversations into revenue.
The Conversion Desk.
How it works